MITX: Becoming Digitally Savvy - Lessons from the Travel Industry

Thursday, February 9, 2012

The Internet is filled with breathtaking photos of wonderful vacations and lengthy reviews of bad trips.   But it is no easy feat to create a community around these love-or-hate extremes, embracing both of them to drive customer engagement and purchases.

Join MITX on February 9th to learn from the experiences of expert marketers who face this challenge every day. Speakers include:

  • Nick Ayres - Manager of Social Marketing, Intercontinental Hotels Group (IHG)
  • Jeffrey Breen - President/CEO, Atomosphere Research Group
  • Barbara Messing - CMO, TripAdvisor

They’ll cover topics such as:

  • Community engagement tactics 
  • The role of content in developing communities
  • The importance of trust and confidence (and how to create it) in the purchase process

 

RSVP

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290 Congress Street Fl 7
Boston, MA 02210
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